Introduction
The traditional process of selling a home can be long, uncertain, and stressful. From open houses and endless showings to haggling over price, many homeowners feel overwhelmed by the real estate journey. But what if there were a faster, simpler, and more profitable way to sell your home? Enter 72SOLD, a real estate company that promises homeowners a sale in just a few days—often at a higher price than the traditional model.
Founded by real estate expert Greg Hague, 72SOLD has been gaining national attention for its innovative sales system. This article dives into what 72SOLD is, how it works, its benefits, and what sets it apart from traditional real estate methods.
What is 72SOLD?
72SOLD is a real estate selling program that offers homeowners an accelerated way to sell their property—typically within 72 hours, hence the name. The company doesn’t promise a guaranteed sale within three days, but its model is designed to create a competitive environment that attracts motivated buyers quickly and drives up offers.
It operates by creating excitement and urgency around a property listing, coordinating exclusive showing windows, and often bypassing the endless cycles of negotiations and delays that characterize traditional home selling.
The Founder: Greg Hague
Greg Hague, a veteran in the real estate industry, is the brains behind 72SOLD. With over 40 years of experience as a broker, attorney, and real estate innovator, Hague sought to create a more seller-focused model.
He understood the pain points homeowners face—prolonged market exposure, underwhelming offers, and exhausting open houses—and designed 72SOLD to turn the process into a short, strategic, and competitive experience. Under his leadership, the company has expanded nationwide and has been featured in prominent media like ABC, NBC, Forbes, and more.
How 72SOLD Works
The 72SOLD process is designed to create a sense of urgency and drive competition among buyers, typically within a 72-hour period. Here’s a breakdown of the process:
1. Property Evaluation
After contacting 72SOLD, a local licensed real estate agent evaluates the property. This includes assessing the home’s features, condition, and market position.
2. Strategic Pricing
Rather than simply listing the property at a flat market price, 72SOLD uses psychological pricing strategies to attract multiple buyers quickly. This approach often leads to bidding wars that push the price higher.
3. Intensive Marketing
The home is professionally photographed and marketed across high-traffic platforms. 72SOLD’s national marketing reach includes online real estate portals, social media, and local MLS listings.
4. Showing Schedule
One of the key differentiators is the limited showing window. Unlike traditional listings that allow continuous showings, 72SOLD sets specific dates and times for property tours. This strategy concentrates buyer attention and builds urgency.
5. Offers and Negotiation
Because multiple buyers view the property in a tight window, sellers often receive multiple offers quickly. This competition encourages stronger, cleaner offers—sometimes even above the asking price.
6. Closing Process
Once the seller chooses the best offer, the transaction moves into the typical escrow and closing phase. However, due to 72SOLD’s streamlined approach, even this step is often completed faster than usual.
Key Features of 72SOLD
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Speed: Properties often go under contract within 72 hours.
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Higher Sale Prices: Many clients report receiving above-market offers.
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Convenience: No need for weeks of open houses or constant showings.
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Confidence: Pre-qualified buyers reduce the chance of financing fall-throughs.
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National Reach: The program is available in most major U.S. cities.
Who is 72SOLD For?
72SOLD is ideal for:
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Homeowners wanting a quick sale without compromising on price.
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Sellers relocating for jobs, family, or emergencies.
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Those wanting to avoid the stress of traditional showings and open houses.
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Investors who need to offload properties efficiently.
It may not be the best fit for those who:
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Want to test the market at a very high asking price.
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Have unique or ultra-luxury properties that require longer lead times.
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Are not ready to move out within a short window after accepting an offer.
Success and Growth
Since its launch, 72SOLD has experienced explosive growth. The program has expanded to all 50 states, partnering with local real estate agents and brokerages to execute the model consistently. It has been featured over 400 times on TV, including spots on major networks like ABC, CBS, and FOX.
In 2022, 72SOLD announced a strategic partnership with Hague Partners and various Keller Williams offices, allowing for further expansion and operational consistency.
Customer Testimonials
Many clients speak highly of their 72SOLD experience:
“We listed our home on a Thursday, had 10 showings by Saturday, and accepted an offer above our asking price that night.” — Susan R., Phoenix, AZ
“After trying the traditional method for 60 days with no offers, 72SOLD brought in three serious buyers in one weekend.” — Mark T., Dallas, TX
These testimonials suggest the model works well for a large segment of homeowners, especially in competitive or fast-moving markets.
Advantages Over Traditional Selling
| Feature | Traditional Selling | 72SOLD Model |
|---|---|---|
| Time on Market | Weeks to Months | 3–5 Days |
| Number of Showings | Continuous | Limited, Scheduled |
| Buyer Competition | Varies | Highly Competitive |
| Stress Level | High | Low |
| Likelihood of Higher Offers | Moderate | Higher due to demand |
Potential Drawbacks
While 72SOLD has many upsides, it’s not without criticisms or limitations:
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Not a guaranteed 72-hour sale: While the system is built for speed, results may vary depending on location and property condition.
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Marketing hype: Some skeptics argue the pricing strategy may underprice homes to spark bidding wars—though many sellers still benefit.
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Availability: Although national, the quality of service may vary depending on the local partner agent.
Is 72SOLD Worth It?
If your goal is to sell your home quickly and efficiently, and you’re located in a competitive housing market, 72SOLD offers a compelling alternative to the traditional real estate process. Its strategic approach to pricing, marketing, and showings can yield faster and potentially more profitable outcomes.
However, it’s wise to compare offers and consult multiple agents, especially for high-value or unique homes. Like any real estate decision, research and timing are key.
Final Thoughts
72SOLD represents a fresh take on home selling that aligns with modern homeowners’ desire for speed, convenience, and value. It’s an ideal solution for sellers who want results without months of uncertainty. While not perfect for every scenario, it has successfully helped thousands of Americans sell their homes faster—and often for more money—than they expected.
As the real estate market continues to evolve, 72SOLD stands out as a bold and innovative model that’s changing how people think about selling their homes. Whether you’re downsizing, upgrading, or relocating, 72SOLD could be the real estate partner that brings you results—in record time.
FAQs on 72SOLD: Revolutionizing the Real Estate Market with a Faster, Smarter Way to Sell Homes
Q1: What is 72SOLD?
A1: 72SOLD is a real estate selling program that helps homeowners sell their homes quickly—often within 72 hours—using a unique marketing and pricing strategy.
Q2: Who founded 72SOLD?
A2: 72SOLD was founded by Greg Hague, a veteran real estate broker and attorney with over 40 years of experience.
Q3: How does 72SOLD work?
A3: The program uses strategic pricing, limited showings, and competitive buyer engagement to create urgency and drive faster, often higher, home sales.
Q4: Is the 72-hour sale guaranteed?
A4: No, while many homes sell within 72 hours, the timeframe is not guaranteed and can vary by location and market conditions.
Q5: What are the benefits of using 72SOLD?
A5: Benefits include quicker sales, fewer showings, strong buyer competition, and potentially higher offers compared to traditional methods.
Q6: Is 72SOLD available nationwide?
A6: Yes, 72SOLD operates in all 50 states through a network of partner agents and brokerages.
Q7: How do I sign up for 72SOLD?
A7: Visit the official 72SOLD website and fill out a short form to connect with a local agent for a free home evaluation.
What are the hardest months to sell a house?
What is Homes2X?
Homes2X is an innovative real estate program launched by Greg Hague, the founder of 72SOLD, designed to provide homeowners with a faster, more flexible, and potentially more profitable way to sell their homes. Unlike traditional home-flipping models that often prioritize investor profits, Homes2X empowers sellers to retain a significant portion of the resale profits.
The process begins with a certified appraisal to determine the home’s market value. Homes2X then purchases the property at approximately 80% of this appraised value, allowing sellers to choose their closing date and avoid paying real estate commissions at closing. After the purchase, Homes2X covers all carrying costs, including loan payments, property taxes, insurance, and maintenance.
What sets Homes2X apart is its profit-sharing model. When the home is resold, the original seller receives the net profit from the sale, minus a fixed 1.5% service fee and any pre-agreed expenses. Additionally, for the first 30 days after the initial sale, sellers have control over the resale price and can decline offers they find unsatisfactory.
This approach offers homeowners a unique combination of speed, convenience, and financial benefit, making Homes2X a compelling alternative to traditional home-selling methods.
